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FOUNDER AND LEAD ARTIST

MEET

LAUREN

“Choosing your bridal look is such a big decision and I firmly believe that every bride deserves to not only look, but also feel absolutely amazing on her special day! Because glowing skin matched with a glowing smile is everything.”

— Lauren Irwin, Founder and Lead Artist

MEET

LAUREN

FOUNDER AND LEAD ARTIST

“Choosing your bridal look is such a big decision and I firmly believe that every bride deserves to not only look, but also feel absolutely amazing on her special day! Because glowing skin matched with a glowing smile is everything.”

— Lauren Irwin, Founder and Lead Artist

MY APPROACH

I BELIEVE IN REDEFINING BRIDAL AESTHETICS, CREATING CONTEMPORARY LOOKS THAT STAND THE TEST OF TIME. I WANT YOU TO FEEL JUST AS CONFIDENT AND BEAUTIFUL WHEN YOU LOOK BACK ON YOUR WEDDING DAY MEMORIES AS YOU DID WHEN YOU WALKED DOWN THE AISLE.

When you choose to work with me, you’re choosing more than just a makeup artist. My journey is about creating personalised beauty experiences that elevate your natural elegance. Alongside a handpicked team of talented artists, carefully selected to mirror my high standards and approach, we’re here to transform your beauty dreams into reality. 

MY STORY

I started out as a portrait artist, but soon realised my true passion lay in hair and makeup. perfectly pairing my love for art and style. After graduating, I dabbled in various areas of the industry, from TV and film to editorial photoshoots, before launching my own bridal company, and I’m completely in love with what I do. 

Drawing from my fashion background, I bring industry knowledge and expertise to ensure your wedding look is not only stunning in the moment but also timeless on camera. I totally get it – this is one of the most important days of your life – and while I can’t make it last forever, I can make sure your look stays flawless all day and night.

These days, my time is split between my bridal company and freelancing for commercial clients. I’ve been fortunate to work with prestigious brands like Marks & Spencer, New Look and Anthropologie. My experience in both the wedding and fashion industries allows me to create effortlessly elegant looks especially for brides looking to add a contemporary twist to beautifully classic looks.

MY STORY

I started out as a portrait artist, but soon realised my true passion lay in hair and makeup. perfectly pairing my love for art and style. After graduating, I dabbled in various areas of the industry, from TV and film to editorial photoshoots, before launching my own bridal company, and I’m completely in love with what I do. 

Drawing from my fashion background, I bring industry knowledge and expertise to ensure your wedding look is not only stunning in the moment but also timeless on camera. I totally get it – this is one of the most important days of your life – and while I can’t make it last forever, I can make sure your look stays flawless all day and night.

These days, my time is split between my bridal company and freelancing for commercial clients. I’ve been fortunate to work with prestigious brands like Marks & Spencer, New Look and Anthropologie. My experience in both the wedding and fashion industries allows me to create effortlessly elegant looks especially for brides looking to add a contemporary twist to beautifully classic looks.

“I want to modernise the typically outdated “bridal style” to something which is much more chic and wearable. Think soft, relaxed hairstyles that have texture and movement and radiant glowy makeup looks that truly maximise the moment, enhancing and defining the beauty that is already there.”

— Lauren Irwin, Founder and Lead Artist

AT A GLANCE

Long Dinners Strong Drinks SKINCARE ROUTINES Statement Earrings Working Hard & Living Well OAT FLAT WHITES Meal Prepping HIIT WORKOUTS

AT A GLANCE

Long Dinners Strong Drinks SKINCARE ROUTINES Statement Earrings Working Hard & Living Well OAT FLAT WHITES Meal Prepping HIIT WORKOUTS

BEHIND THE BRUSHES

A few fun facts about me? I live in South West London with my husband Ben, on a lovely tree-lined street near Wandsworth Common – our cosy little oasis away from the hustle and bustle of the city. Originally from the Midlands, I always dreamed of living in London, for its energy and endless possibilities and where you’re never far away from a long dinner or a spicy margarita.

A true ambivert, when I’m not working, you could find me sipping coffee with friends at a local café or wandering through an art gallery alone, soaking in the creativity. And when I’m not out and about, I love being at home, indulging in my obsessive skincare routine, (which may just rival my makeup routine!) 

I’m a massive foodie who loves trying out new restaurants and hosting slow dinner parties and there’s nothing better than a glass of wine and bingeing on some trash TV to end the day perfectly.

BEHIND THE BRUSHES

A few fun facts about me? I live in South West London with my husband Ben, on a lovely tree-lined street near Wandsworth Common – our cosy little oasis away from the hustle and bustle of the city. Originally from the Midlands, I always dreamed of living in London, for its energy and endless possibilities and where you’re never far away from a long dinner or a spicy margarita.

A true ambivert, when I’m not working, you could find me sipping coffee with friends at a local café or wandering through an art gallery alone, soaking in the creativity. And when I’m not out and about, I love being at home, indulging in my obsessive skincare routine, (which may just rival my makeup routine!) 

I’m a massive foodie who loves trying out new restaurants and hosting slow dinner parties and there’s nothing better than a glass of wine and bingeing on some trash TV to end the day perfectly.

LAUREN WAS AMAZING ON OUR WEDDING DAY. WE HAD SO MUCH FUN GETTING READY AND IT JUST FELT LIKE A FRIEND WAS THERE WITH ME.

— LOUISE, 2024 BRIDE

VIEW MY COMMERCIAL AND EDITORIAL WORK

VIEW MY COMMERCIAL AND EDITORIAL WORK

THINK WE'RE A PERFECT MATCH?

THINK WE'RE A PERFECT MATCH?

London based hair & makeup team specialising in creating natural and effortless looks for the modern bride.

FOLLOW ALONG

Hair & makeup artists specialising in creating natural and effortless looks for the modern bride.

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