MEET
LAUREN
FOUNDER AND LEAD ARTIST
“Choosing your bridal look is such a big decision and I firmly believe that every bride deserves to not only look, but also feel absolutely amazing on her special day! Because glowing skin matched with a glowing smile is everything.”
— Lauren Irwin, Founder and Lead Artist
MY APPROACH
I BELIEVE IN REDEFINING BRIDAL AESTHETICS, CREATING CONTEMPORARY LOOKS THAT STAND THE TEST OF TIME. I WANT YOU TO FEEL JUST AS CONFIDENT AND BEAUTIFUL WHEN YOU LOOK BACK ON YOUR WEDDING DAY MEMORIES AS YOU DID WHEN YOU WALKED DOWN THE AISLE.
When you choose to work with me, you’re choosing more than just a makeup artist. My journey is about creating personalised beauty experiences that elevate your natural elegance. Alongside a handpicked team of talented artists, carefully selected to mirror my high standards and approach, we’re here to transform your beauty dreams into reality.
MY STORY
I started my journey studying as a portrait artist, where I first discovered my passion for capturing beauty. However, I soon realised my true calling was in hair and makeup, blending my love for art and style into a profession that perfectly pairs creativity with personal expression.
After graduating, I dabbled in various areas of the industry, from TV and film to editorial photoshoots, before launching my own bridal company, and I’m completely in love with what I do.
Drawing from my fashion background, I bring industry knowledge and expertise to ensure your wedding look is not only stunning in the moment but also timeless on camera. I totally get it – this is one of the most important days of your life – and while I can’t make it last forever, I can make sure your look stays flawless all day and night.
These days, my time is split between my bridal company and freelancing for commercial clients. I’ve been fortunate to work with prestigious brands like Marks & Spencer, New Look and Anthropologie. My experience in both the wedding and fashion industries allows me to create effortlessly elegant looks especially for brides looking to add a contemporary twist to beautifully classic looks.
BEHIND THE BRUSHES
A few fun facts about me? I live in South West London with my husband Ben, on a lovely tree-lined street near Wandsworth Common – our cosy little oasis away from the hustle and bustle of the city. Originally from the Midlands, I always dreamed of living in London, for its energy and endless possibilities and where you’re never far away from a long dinner or a spicy margarita.
A true ambivert, when I’m not working, you could find me sipping coffee with friends at a local café or wandering through an art gallery alone, soaking in the creativity. And when I’m not out and about, I love being at home, indulging in my obsessive skincare routine, (which may just rival my makeup routine!)
I’m a massive foodie who loves trying out new restaurants and hosting slow dinner parties and there’s nothing better than a glass of wine and bingeing on some trash TV to end the day perfectly.
— LOUISE CALVERT
